Maximizing Your Marketing Return on Investment
Adventus Research + Consulting Inc. can assist your organization to develop marketing strategies designed to concentrate your finite resources on optimal opportunities with the general goals increasing sales and generating sustainable competitive advantage.
Led by Adventus principals Gary Svoboda and Michael Van Belle, with decades of experience in market strategy development in execution both on the consultant and client side, we provide the following services:
- Market Assessment – Generally the first step in developing your marketing plan, we will assemble a custom market research program to help you assess your competitive position in your marketplace, and understand key technology and customer trends that will impact your business.
- Strategy Selection & Development – Helping you select the marketing strategy that maximizes your opportunities given your situation. Whether it be market dominance, leader, niche, follower, growth, maturity or other, we will work with you to select, prepare and execute your optimal marketing strategy.
- Measuring Effectiveness and Market Response – We can perform diagnostics to help you measure and assess the effectiveness of your marketing strategies, including:
- Brand positioning assessment
- Web experience audits
- Customer experience audits and journey maps
- Customer satisfaction and loyalty measurement