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The Adventus Advantage – Spring 2014 Issue

Articles from the Spring 2014 issue of The Adventus Advantage include the following:

Moving Forward – Positive Changes at Adventus  Gary Svoboda describes how Adventus Research has undergone a “reboot” with new personnel, expanded services and a new vision and mission.  Remember what the old Adventus logo looked like? If not, you better read more.

Challenges that Leading Brands face – Michael Van Belle recounts some of the lessons from David Aaker’s book Building Strong Brands.  Did you know Kodak once had 75% of the worldwide photographic equipment market?  To find out what year that was then read more.

Adventus Surveys IRAP-Supported Clients – Gary Svoboda shares the results from a recent Adventus customer satisfaction survey.  How happy were NRC clients with our work?  How many jobs were created?  The answers are all here if you want to read more.


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Adventus Research + Consulting Inc. is a full-service market research/strategy and management consulting firm, insight-driven to get the authentic voice of your industry or marketplace. We employ a variety of techniques to uncover key insights and industry-specific knowledge to develop go-to-market strategies that will help your business grow and prosper. We leverage market knowledge, insights and processes to enable our clients to make optimal strategic decisions.