Articles from the Spring 2014 issue of The Adventus Advantage include the following:
Moving Forward – Positive Changes at Adventus – Gary Svoboda describes how Adventus Research has undergone a “reboot” with new personnel, expanded services and a new vision and mission. Remember what the old Adventus logo looked like? If not, you better read more.
Challenges that Leading Brands face – Michael Van Belle recounts some of the lessons from David Aaker’s book Building Strong Brands. Did you know Kodak once had 75% of the worldwide photographic equipment market? To find out what year that was then read more.
Adventus Surveys IRAP-Supported Clients – Gary Svoboda shares the results from a recent Adventus customer satisfaction survey. How happy were NRC clients with our work? How many jobs were created? The answers are all here if you want to read more.