Articles in the Spring 2015 issue of The Adventus Advantage include:
B2B Marketing – More Differences from B2C & Market Research Implications – Gary Svoboda continues his discussion from the Fall 2014 issue by looking at more differences between B2B and B2C marketing and unique motivators in the buying process that marketers should consider when defining their market research needs. Read more.
It’s Spring Cleaning season – but Should You be Washing Your Own Windows?– Michael Van Belle offers his perspective on some chores that SMEs may be better off leaving to specialists. Read more.
Partner Profile – Adventus forms Strategic Alliance with Venture Associates – Adventus has formed an alliance with the business advisory firm Venture Associates, a Florida-based consulting firm that provides coaching, business plan development and financial feasibility analysis services to assist Entrepreneurs and Intrapreneurs in launching new ventures. Read more.
Gary Svoboda Joins TechAlliance Experts -TechAlliance of Southwestern Ontario has started a program called “The Experts” that consists of a group of diverse business people meeting with new and growing companies to share advice on current business challenges. Gary Svoboda of Adventus was invited to sit in on a recent experts panel to provide a market research perspective and to help provide direction to two start-up businesses. Read more.
Recommended Read – The Ultimate Question 2.0 – From the author that first introduced the customer loyalty metric of a Net Promoter Score, this follow-up book describes how successful companies have incorporated the Net Promoter Score into their operations and realized the financial gains of launching a Net Promoter System. Read more.